Kalyn Kelly

In September 2019, Twitch underwent a full rebrand and this logo was requested by Twitch's Rainbow Road Guild, an ERG (Employee Resource Group) for LGBT+ individuals. Our intention was to visually balance the update in corporate imagery and the Guild’s commitment to LGBT+ inclusion, diversity, and creating an environment where everyone feels welcomed, valued, and respected.

The final deliverable was a refreshed logo; crafted to maintain a professional and recognizable Glitch while embracing vibrant Pride colors.